It’s been a week of early starts and late finishes. No evenings curled up on the sofa, but several sat at a boardroom table working to Cupertino time. iPhone 4S has landed.
In my professional life, this excites me. A lot. The media works itself into an utter frenzy when a new Apple device is mooted, and I can assure you, it’s no different for those of us working in the industry – no-one is immune.
Smartphones dominate my working life. Technology. Innovation. Modern, cutting-edge design. But the irony that in the rest of my life I prefer things a bit, well, dustier, is certainly not lost on me.